Cachet Ltd
Cachet Ltd
Taking the Risk out of Doing Business Overseas (inc)
Starting and running a company in an emerging market means you need to forget
some of the basic things you've learned about entrepreneurship.
In 2006, I traveled to east Africa to do consulting work with three software
companies. After I became comfortable with the culture and ways of doing
business in my new home, I started to see business opportunities everywhere. I
soon founded Africa Biofuel and Emission Reduction (Tanzania), Ltd., an agri-
biofuels company that makes fuel from the oil-bearing seed of the croton
megalocarpus, a tree indigenous to East Africa. Our goal is to create a
commercially scalable, profitable renewable energy company.
Doing business in Africa is not for sissies. Africa, and other emerging
markets, have the potential to bring extremely high returns on your
investments of time and capital. But emerging markets also come with their own
very specific, and real, risks. During my time in Africa, I've come up with
three ways to lessen some of the big ones. All I had to do was forget
everything I'd learned about entrepreneurship.
**Think Big - Operate Small**
Entrepreneurs are constantly urged to think big. Investors, particularly, want
us to scale our businesses quickly and ...
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